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Everything we do circles back to
Materials that make a difference
We choose the materials we work with carefully by ensuring that they're the best possible alternatives for our planet. Our focus is on natural, organic and recycled fabrics. We are a 100% vegan and cruelty-free 🙂
Organic materials are kinder to the environment as they employ eco-friendly practices like no pesticides, natural fertilizers and low water consumption. This ensures that the land health is maintained in the long run. Also, these practices lead to 91% less water consumption, 46% less carbon footprint, 62% less energy use and 70% lower acidification of land and water. Yeah, it's that good.
We're not saying that we love any one of our materials over the other. But if we did, this would be it. Recycled plastic material is made from recycled PET bottles. You know the ones that store all our fizzy drinks and bottled water? Yep, those. So instead of these going into our landfills or oceans and clogging things up, we recycled them to create this amazing fabric which is waterproof, highly durable and recyclable. It's just "win-win"
What happens to your clothes once you're done with them. The conscious ones probably send them to the thrift store. But what happens after they're completely worn out? Well if you're lucky, it'll get into the hands of one of our recycling partners. These guys clean them, tear them up and reweave them into recycled cotton. #NoNewResources! This leads to 75% lower water consumption, 73% less energy consumption and 36% lesser global warming potential!
You know jute right, it's been around for a while. But did you know that this sneaky rascal is one of the most awesome fibres out there? But it's not the most polished kid on the block and can come off a bit rough around the edges. So we got him to meet cotton. We merged these two fibres to create Juton which has the organic and tough juton and the soft and cozy cotton. And it leads to 45% lower water consumption and 38% lower emissions. You gotta admit, that's pretty cool.
Inks and Dyes
All our inks and dyes are organic and completely azo-free, with no harmful chemicals. This means that they don't harm the environment in their production and disposal. Also, they're completely safe for human use! (We love the planet and we love you).