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Everything we do circles back to
Mad respect for all
We love the hands that craft our products. We admire their tenacity, their skill and their hard work. And because they're basically the most important people in our business. We treat them with the respect they deserve. This means the highest levels of ethics and social responsibility. It just makes sense to us, treat people with respect. Treat them like we'd like to be treated ourselves.
What does this mean?
It means that we pay them fair wages and don't overwork them.
Don't discriminate based on gender, caste, creed, age or religion. #EqualOpportunities
The power to change things. Through various formal mechanisms, every single person has the power to air their grievance. Don't we all need someone who will listen to us and help us?
We take them out for a few days a year on an all expense paid vacation. Happy employees work better, it's as simple as that. Also, they deserve a bit of fun.